Tone and style
The register of the narration, and the visual grammar of the video.
Two separate controls. Tone is how it sounds. Style is how it looks.
Tone
Set in the studio, and always starting at Auto.
| Tone | What it does |
|---|---|
| Auto | Reads the topic — a flood gets serious, a mystery gets ominous |
| Neutral | Clear and even, no gags, no drama |
| Ominous | Foreboding and suspenseful — mysteries and true crime |
| Gravitas | Measured and weighty — history and law |
| Urgent | Breaking-news energy, crisp and fast |
| Wonder | Awe and curiosity — science and discovery |
| Dry | Deadpan, an occasional gag |
| Playful | A visual gag every few beats |
| Sarcastic | Gags that undercut the subject |
The first five set the narrator's register. The last four also control how many visual gags are added — Brand Studio calls this Humour for that reason.
Gravity wins
Video style
The style is a complete grammar: writing voice, pacing, graphics, typography and sound all move together.
| Style | The feel |
|---|---|
| History Classic | Parchment and sepia. Measured narration rich in names and dates; paintings and engravings for pre-camera eras, archival film after; a name card for every person; era chapter cards; maps. No stickers or memes. |
| Noir | True crime. Evidence photos, CCTV, date cards at every jump in the timeline, maps of real addresses, a presenter carrying the story. Calm delivery, plain facts in order. |
| Modern | Clean and evidence-led. Real footage, one statistic at a time, at least a third of the shots carrying no words at all. No stickers, memes or caption bar. |
| Minimalist | Quiet and typographic. Long holds, charts that build over twenty seconds or more, one idea on screen at a time. The numbers are the drama. |
| Tech Explainer | Fast and dense. Sticker labels on nearly every shot, hand-drawn arrows, diagrams, a visual reference for every evocative word, deadpan narration, a dry one-liner at the end. |
| Creator | Streamer and celebrity drama. The subject's own clips, platform statements, one readable reaction wall per chapter, short beats, red name plates, opening cold on the clip that started it. |
Caption style
A second, purely typographic layer, chosen at the Look step and preselected to match your video style. Thirteen faces including Editorial, Retro Poster, Terminal, Chalkboard, Luxe, Pop Sticker and Broadsheet.
Any face works with any grammar. Choosing Terminal on a History Classic video changes the type, not the pacing or the graphics.
Backgrounds and palette
At the Look step you can put your own images behind title cards, statistics and quotes instead of the theme's own texture. Vidax reads the dominant colours from your image and offers them as a palette, and you can pick a named accent palette that recolours counters, charts and rank cards.