Brand Studio
Channel-level settings that apply to every video you make.
A brand profile carries your channel's defaults so you are not setting the same things on every video. Keep several profiles if you run several channels, and pick one per video from the studio.
Everything saves as you change it.
Overview
Brand name, default length, research depth, niche, default format and humour (the tone list).
Setting a niche here means the profile carries that niche's source priorities and writing rules by default.
Voiceover
The narrator for every video on this channel, chosen from the same libraries as the per-video step, with the same filters and previews.
Creative assets
Background images. Your own frames behind title cards, statistics and quotes instead of stock. Upload up to eight, or pick from the gallery. Uploading reads the image's dominant colours and offers them as a custom palette.
Type style. The default typographic face for this channel, from the thirteen looks. The same picker appears per-video at the Look step.
Accent palette. Recolours counters, charts and rank cards. Multicolour rotates card by card.
Templates
A template blocklist for this brand. Blocked motion-graphic templates are never used in this channel's videos — the writer, the retrieval and the scene picker all skip them. Searchable by name and category, with an unblock-all control.
Compliance
Additional rules for the channel.
How profiles interact with a single video
The profile supplies the defaults. The chips in the studio override it for that one video only.
One exception
Style Studio
Separate from Brand Studio and separate from the create flow, Style Studio lets you explore one motion-graphic block in depth — layout, palette, headline font and shape reveal — with a live preview that is a real render, not a mock. It produces a recipe you can copy. Nothing there is applied to a video automatically.